E-book - Marketing Strategies
The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide.
Then be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your ebook.
Besides promoting your books assiduously online, there are several other strategies that can help you sell more books.
One is to give something away for free with your book, such as a valuable bonus item. Or bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately.
An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an ebook from you, ask for their opinion in terms of price.
Do this by creating a sales page for the new book, but don’t include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your ebook.
Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page. Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence.
Then figure out for each page the conversion ratio between visitors to your site and sales of your book. This will tell you what your optimum price is.
Ultimately, if you’ve written a book that solves a problem or presents a new technique, your book will bring in both traffic and profits.
So be sure to write that selling-handle sentence that sums up what problem your book solves and what the benefits of your book will be to the customers who purchase it. And then watch your market come to you!
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